Graphics / Logo

Visual design. Art direction, visual communication, creative direction, illustration, photography, visual art. Using color, symbol, and type to communicate ideas, brands, emotions, styles, and expressions. Arranging image and text to communicate a message. Developing an appropriate look and feel. How people respond to design. Style versus design. Design is not something you paste on at the end.

Your logo is not your brand. Brand is a nexus of consumer perceptions and emotions about your company and its products. Logo design, identity design, branding, content strategy, copywriting, customer relations, and the actual quality of your product work together to create your brand. Where does the web design team fit in? Brand identity development as it relates to the web. Identity systems and brand development.